What ‘Call to actions’ should you ask for during streams
When you are live streaming on Facebook it is important that you are continuously giving your viewers a call to action, i.e. you should encourage them to react, comment or share your stream or like your page, and reinforce it by asking for this in your caption, as below:
Something that I notice people do not do when they are live streaming is that they are not asking people to react, comment and share during streams. They are also not asking people to like their page. By doing this they are throwing page likes and engagement away.
When I am live streaming, I ask people to react to what I am doing. For instance, I will say on my stream “Guys, what do you think of this stream? Bash the reaction button as much as you can with what you are feeling”. You will then notice that a load of ‘reactions’ are floating across the screen. Unfortunately, even if a user presses the react button 100 times, it will only count as one reaction. Nevertheless it makes your stream look popular when you watch it on play back. I also say “guys, if you like what you see, make sure that you like my page so you see more streams like this in the future”. You will see that your page likes will increase dramatically.
PRO TIP: In reality, people are quite lazy by nature. They will tend to watch your stream and do little else until eventually they stop watching, and it is likely that they will never come back. If you ask them to engage with your stream, they are far more likely to actually do it than if you wait for them to make the choice.
If you ask them regularly, i.e. every 15 minutes or so, then if the viewer has not done so, or meant to do so but hasn’t yet, then they are more likely to do so if you are repeating the message.
Also, always ensure you are asking people to like your page. If you are in the lucky position that you are getting a lot of people watching your stream via sharing to a group, make sure you are capturing them by asking them to like your page if they enjoy the content. This will ensure that they come back time and time again when you go live.
Reacting to ‘Reactions’
When people press a reaction button, you will see it floating across your screen. If you are live streaming on your desktop, keep your mobile phone handy and watch the stream on it so you can see them.
The different reactions from left to right are: Like, Love, Haha, Wow, Sad and Angry.
When you see the reactions being left on your stream, thank the viewers for leaving them. This will encourage them to leave more, or encourage the other viewers to start leaving them. Once you get a few reactions flying across the screen, it is likely that viewers are more likely to contribute their own. So embrace the reactions and encourage more in order to boost engagement and get more organic reach on your stream.
Reacting to comments
When someone comments on your stream, make sure you say their name and acknowledge their comment. This will not only encourage them to talk to you more but it will also make others feel like you will say their name if they comment.
By nature, people love hearing their own names, so make sure you gain a fan by making them feel important. The worst live streamers do not answer comments, and they have probably lost that person for good.
If someone leaves a negative comment (normally referred to as a ‘troll’) there is no way of banning that person from the stream, like you can on Periscope. Therefore, the best thing to do is not to be affected by it. You can see some negative comments I get below.
Many trolls are normally controlled if you react positively to their comment. By this method, you can turn them into a fan. However, some trolls get a kick out of upsetting other people and refuse to be turned. However the worst thing you could do is let them see you be affected, because then they will not stop.
The great thing, and possibly the worst thing, about live streaming is that you can interact in real time with your fans, This is really good because it allows you to build relationships with your viewers. I have found that people often add me as a Facebook friend as well as like my page when I go live. The key reason is because people connect with you a lot deeper when they can talk to you in the moment. A person commenting on a pre-recorded video you have posted will not feel you have the same accessibility and will not connect with you on an emotional level as effectively.